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Brilliant Diamonds Privacy Notice


Last updated: January 1, 2020

Brilliant Diamonds (also referred to as "We" in this Privacy Policy) respects your privacy. We have developed this Privacy Policy to inform you of how we protect the Personal Information that we Collect, Use, Disclose and keep secure. It also covers how Brilliant Diamonds makes the Personal Information it holds available for access to and correction by you.

We do not release any information to “non-related” third parties nor do we sell your personal information such as name or email address.

Your personal information will be used to provide you with the products, services or information you request; and, as applicable, to satisfy any reporting requirements for customs purposes when shipping your order.

Providing this information is voluntary, but if not provided, we may not process your transaction. Please take a few moments to familiarize yourself with our Privacy Policy.


What types of personal information do we collect?
How do we use your personal information?
With whom do we share your personal information?
How do we protect your personal information?
What are your choices and rights?
Changes to this privacy notice
How can you contact us?
How do we use cookies?
Supplemental California privacy policy
This privacy notice, describes how we use personal information that we collect from you when you interact with us by:

Access or use of our website at 
Sign up in any of our store(s) for any of our online services; or
Contact us for customer care.
If you are a resident of California, please also see our Supplemental California Privacy Policy at Section 9 of this Privacy Notice below.


1. What Types of Personal Information Do We Collect? 

Information You Actively Submit: if you buy our products online, register for an online account with us, use the "wish list" features of our online services, add products to your cart, sign up for updates and marketing communications from us, participate in our sweepstakes or surveys, request specific product customizations from us, submit a product review on our website, contact us for customer service, or otherwise interact with us via our online or telephone services, we may collect personal information about you, including the following:

Contact Data, which may include your name, alias, username, postal address, email address and telephone number;
Order information and Account Data, which may include your contact data, payment card information, billing address, birthday and month, gender and/or nationality, and the details of the products or services you have ordered, purchased or requested from us;
Gift Registry and Wish List Data, which may include your contact data and the products or services you are interested in;
Giveaways or Sweepstakes Data, which may include your contact data and the details of the giveaway or sweepstakes you have voluntarily entered;
Social Media Data, which may include your social media interactions with us (e.g., if you "like" or "share" or "comment" on something you see on our social media platforms) and any information you actively provide to us for social media marketing purposes; and
Correspondence Data, which you voluntarily provide to us when booking an appointment or sign up for an event at one of our store(s), making inquiries to customer care, comments on our social media, product reviews on our site, survey feedback, interests if you choose to participate in our clientele program, and any other information you actively provide to us.
Information Passively Submitted on our Online Services: When you use our online services, we collect information from or about the computer, phone or other device on which you have installed, or from which you access our online services, and information about your usage of our online services, including the following:

Technical Data, which includes your IP Address, browser type and version, device identifier, location and time zone setting, network and/or service provider, operating system and platform, page response times, and download errors; 
Online Usage and Interaction Data, which includes the websites you visited before and after visiting our website, products you viewed or searched for on our online services, length of visits to certain online pages, online page interaction information (such as scrolling, clicks, and mouseovers), methods used to browse away from online pages, your interactions with our marketing emails (such as whether and when you opened an email from us, and whether you clicked a link in the email or forwarded the email), and your interactions with our online ads.
Cookies and Related Technologies: We and our business partners may use cookies and other similar technologies such as pixel tags and web beacons to collect certain types of the Technical Data and Usage Data described above as permitted by applicable law. Cookies and similar technologies are placed on our site for the following purposes:

enable basic functioning of our website;
web analytics to improve our website (structure, features, accessibility and usability, content, or to fix any technical issues through gathering relevant technical data);
enable certain basic functions of online browsing and shopping with us (for example, save information you generated or provided on our website such as preferred items, items placed in the cart);
monitor the effectiveness of our online ads and marketing (by recording your interactions with our ads on third-party websites, our social media platforms or our marketing emails); and
learn more about your preferences and internet browsing habits to provide you with tailored web-visit.
For more information about the cookies and similar technologies we use, please see our How do we use Cookies in section 8 below.

No Children’s Information: Our online services are not intended for use by children under the age of 16. We do not knowingly register or otherwise collect personal information from any child under the age of 16 without the prior verifiable consent of the child's parent or guardian.


Our website integrates technologies of trusted advertising partners (third-party companies) that allow the recognition of your device and the collection of information about your browsing activity in order to provide advertisements about goods and services likely to be of greater interest to you. In particular, these partners collect information about your activity on this website to enable us to show advertisements for our products and/or services to you on third-party websites and apps.

Our partners may use non-cookie technologies on which browser settings that block cookies might have no effect. Your browser may or may not permit you to block such technologies. For this reason, please keep in mind that you can block the collection and use of information related to you by advertising companies for the purpose of serving interest based advertising by visiting the following platforms of self-regulatory programs of which those companies are members:

The NAI’s opt-out platform:
The EDAA’s opt-out platform:
 The DAA’s opt-out platform: 
We may share data, such as technical identifiers derived from your registration information on our website or our CRM system with our trusted advertising partners. This allows them to link devices or browsers and provide you a seamless experience across the different environments used or likely used by you.

To read more about the technologies used by our partners and their linking capabilities, if applicable, please refer to their privacy policy listed in the above-mentioned platforms or listed below:

Criteo privacy policy:
Google privacy policy:
Facebook privacy policy:
Instagram privacy policy:
Messenger privacy policy:
Microsoft Bing:  privacy policy:
Attentive Mobile privacy policy:
TikTok privacy policy:
StoreYa privacy policy:
Klaviyo privacy policy:
Mailchimp privacy policy:
We may from time to time utilize the services of other providers to test other advertising avenues. Any provider we may utilize, must demonstrate their compliance with all applicable privacy laws and opt-out or unsubscribe mechanisms as required by the Telephone Consumer Protection Act.

Interest-Based Advertising

We may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section of our Privacy Notice provides details and explains how to exercise your choices.

You may see certain ads on other websites because we participate in advertising networks. Ad networks allow us to target our messaging to users through demographic, interest-based and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect includes information about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our website and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising, select here.

Electronic Communications

When you visit our Services or send email to us, you are communicating with us electronically. You consent to receive communications from us electronically. Although we may choose to communicate with you by regular mail, we may also choose to communicate with you by email or by posting notices on our Services. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communication be in writing.


2. How Do We Use Your Personal Information?

We utilize various categories of personal information for specific purposes:

Contact Data: To engage with you through email or text (SMS), providing information about ordered products, updates, and campaigns. Also, to send purchase reminders when you add products to your cart, participate in contests, sweepstakes, or giveaways voluntarily.

Order Information and Account Data: To create and manage your website account, fulfill orders, and handle product customization requests.

Gift Registry and Wish List Data: To enable features like "gift registry" or "wish list" on our online services.

Social Media Data: For interaction through social media platforms, administering social media marketing initiatives, or advertising campaigns.

Correspondence Data: To respond to queries, understand preferences, administer appointments, sweepstakes, and giveaways, or enhance product offerings based on survey or review responses.

Technical Data and Online Usage and Interaction Data: For providing, maintaining, monitoring, securing, debugging, personalizing, and optimizing online services. Also, to improve products and services based on data collected through cookies and related technologies.

General Processing Purposes: Including advertising and marketing activities, compliance with laws, performance of contracts, protection of legal interests, research and development, and considerations related to mergers or sales.


3. With Whom Do We Share Your Personal Information?

We do not sell or share personal information except as described in this Privacy Notice. Sharing may occur with service providers, business partners, and third parties as required by law or in the context of business transfers.


4. How Do We Protect Your Personal Information?

We implement technical and organizational security measures to safeguard personal information. These measures include access limitations, encryption (SSL) for online orders, firewall technology, password controls, and other safeguards. However, absolute security on the internet cannot be guaranteed.


5. What Are Your Choices and Rights?

You can unsubscribe from marketing emails by clicking the "unsubscribe" link or contacting us at [email protected]. You can update or correct your information by contacting us. You may have rights under privacy laws, including access, erasure, restriction, or objection, and you can exercise these rights by contacting us.


6. Changes to This Privacy Notice

We may update this privacy notice, and your continued use of our services following changes indicates your consent.


7. How Can You Contact Us?

For privacy-related matters or questions, contact us via email at [email protected], by phone at customer service (1-800-861-5144), or by post at Agape Diamonds Privacy Office; 2959 Van Dyke Rd, Suite 216, Lutz, Florida 33558.


8. How Do We Use Cookies?

We use cookies for various purposes, including basic website functioning, web analytics, online browsing and shopping, monitoring ad effectiveness, and providing personalized content. You can manage cookies through your browser settings, but disabling certain cookies may impact your user experience.


9. Supplemental California Privacy Policy

This section provides information about data processing practices as required by the California Consumer Privacy Act of 2018 (CCPA). It covers categories of personal information collected, purposes, and CCPA rights such as the right to opt-out, right to know, right to delete, and protection against discrimination.


10. Shine the Light Law

California residents can request information regarding our disclosure of personally identifiable information to third parties for direct marketing purposes. To make such a request, email [email protected] with your name, email address, and postal address. We will provide information on opting out of sharing personally identifiable information for direct marketing purposes.