Free Shipping to All US Orders
Shop With Confidence - Free 30 Day Returns

Brilliant Diamonds Advertising Partner Guidelines

Welcome! This is where you can learn about Brilliant Diamonds, the technologies and services used by our Advertising Network partners, and our data collection and privacy policies.

How do our services work?

Brilliant Diamonds does not share any data that allows Ad Networks or Ad Exchanges to identify you directly, such as your first and last name, postal address, email address in plain text, etc.

When you browse our website, we employ technology that allows us to collect a limited amount of data relating to your browsing, such as the products you have viewed, put in your shopping cart, and purchased. This navigation data is linked to a unique identifier, namely an identification cookie or any other similar technology (such as mobile advertising identifiers and non-cookie technologies) depending on your navigation environment.

When you browse a Publisher’s website or mobile application that also uses our technologies, the Publisher notifies our partner advertiser exchange that an advertising space is available to offer you personalized advertising and/or partner’s technology, working then may decide to purchase that advertising space.

Brilliant Diamonds operates through the highest quality supply of Advertising Networks. For this reason, Brilliant Diamonds does not accept partners that display any content, products, or services listed below.

The below-listed topics are not exhaustive, and Brilliant Diamonds reserves the right to reject or remove a partner from its Ad Network at its sole discretion.

In addition, Brilliant Diamonds’ advertising partners are responsible for ensuring that their content, products, or services comply with the applicable laws and regulations, including the applicable data protection and privacy laws and regulations. Brilliant Diamonds reserves the right to detail, modify or update this policy at any time. In that case, Brilliant Diamonds will post such changes directly on this page and/or on any other place that Brilliant Diamonds deems appropriate.

Content Restrictions

Brilliant Diamonds will not advertise on content that includes any of the following: Private and Personal Information

Brilliant Diamonds adheres to all local privacy rules and regulations and cannot advertise on content that implies knowledge of a user’s sensitive condition, characteristic, or personal circumstances through its content.

This includes but is not limited to:

- Criminal History or Records
- Financial Status
- Personal Hardship (e.g., divorce, family problem, depression, foreclosure, etc.)
- Directly Identifying Information
- Sensitive Health Condition
- Sexual Orientation
- Sexual Interests and Practices
- Trade Union Membership
- Commercial Incentives and Certain Financial Services

Brilliant Diamonds will not advertise on content that makes exaggerated or unsubstantiated claims around financial gain.

This includes but is not limited to content that:

- Incentivizes users to click to a third-party offering that is not associated with the content on the Site
- Makes offers or requires signup to participate in a sweepstakes or access walled content
- Promotes or facilitates Ponzi schemes, Pyramid schemes, get-rich-quick schemes, free-money offers or other money-making opportunities that are legally questionable
- Promotes financial advice programs that exaggerate potential returns or provide “guarantees” of financial return
- Promotes risk-free financial gain (e.g., “No risk! “Guaranteed!” “Huge Income” “100% return on your investment!” “Get-rich-quick” “Quick and Easy!” “Start Earning Today”)
- Provides information on tax evasion, money laundering and other illegal financial activities
- Addresses financial destitution or personal hardship (pay-day loans, debt, foreclosure)

Harassment, Hate Speech and Violence

This includes but is not limited to content that:

- Is hateful or discriminatory to any groups or individuals based upon their race, sex, nationality, religious affiliation, age or sexual orientation
- Insults, defames or threatens any groups or individuals
- Promotes disenfranchisement or harassment of groups or individuals
- Promotes hate groups, groups that assert supremacy or groups that encourage violence
- Promotes, glorifies or condones violence against others
- Provides information about, or advocates for, suicide or other forms of self-harm

Children’s’ Content

This includes but is not limited to content that:

- Targets children under the age of 16
- Brilliant Diamonds, or its Supply Partner, has actual knowledge of it being used by children under 16.

Adult Content, Nudity, Pornography, and Sexual Encounters

Brilliant Diamonds will not work with pornographic or sexually-oriented content, including medical advice of a sexual nature.

This includes but is not limited to Site content that:

- Is sexually suggestive, explicit or pornographic in nature
- Includes nudity, sex toys, videos and/or images of people in sexually suggestive or provocative positions
- Promotes or facilitates casual sex or discreet encounters
- Includes sexually oriented cartoon images, including anime, manga, hentai, ecchi
- Relates to fetishes and sexual aids or sex toys
- Includes sexually explicit text, including jokes, erotic stories and descriptions of sexual acts
- Includes crude language or excessive profanity
- Comes with an “18 USC 2257” notice
- Contains images of people posing in a seductive manner, or wearing see-through or sheer garments
- Provides advice on sexual performance or advice on STDs

Shocking, Offensive or Misleading Content

Brilliant Diamonds does not work with content that is intentionally designed to shock or horrify the user, or garner traffic and attention through willfully misleading or grotesque claims.

This includes but is not limited to Site content that:

- Shares mistruths and falsehoods
- Contains language or images which are violent, disrespectful, vulgar or explicit
- Is “NSFW” or “NMS,” or content that is designed to repulse, disgust, or repel the user
- Includes any deliberate use of fraudulent, factually incorrect, or deceptive claims for the purpose of attracting traffic (i.e. click-baiting)
- Promotes astrology, psychics, or paranormal categories that make claims of guaranteeing results or accuracy

Alcohol, Tobacco, Illegal Drugs and Paraphernalia

This includes but is not limited to Site content that:

- Facilitates or promotes the use of cigarettes, electronic cigarettes, cigars, cigarillos, tobacco pipes, rolling papers or smokeless tobacco
- Primarily features excessive consumption of alcohol
- Promotes substances that alter the mental state for the purpose of recreation, or otherwise induce “highs.” Examples: Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, “legal highs”
- Promotes or facilitates recreational drug use, including content related to pipes, bongs, or cannabis coffee shops
- Provides instructions about producing, purchasing, or using recreational drugs
- Includes tips or recommendations on drug use
- Relates to marijuana use (including medical or recreational marijuana, even in jurisdictions where it may be legal under local law)
- Promotes the sale of a legal substance that provides the same effect as an illegal drug (e.g., salvia, kratom)


This includes but is not limited to content that:

- Includes gambling products and services, including lotteries, casinos, etc.
- Promotes online or illegal casinos or gambling

Firearms and Weapons

This includes but is not limited to content that:

- Promotes or facilitates the sale of ammunition, firearms, guns, air guns, explosives, bombs, knives or weapons of any kind, and fireworks
- Teaches how to make bombs or other explosives, or provides explicit instructions

 on how to harm or kill human beings

Illegal Activity

This includes but

 is not limited to:

- Copyright infringement
- Illegal downloads
- Human trafficking, prostitution
- Sales of illegal goods or services
- Information on tax evasion or other financial schemes
- Creating or obtaining fake or false documents such as passports, or fake identity
- Information or products for passing drug tests
- Promoting or facilitating hacking and cracking
- Infringing on any third-party intellectual property rights
- Using a third party’s logo or trademark without permission
- Promotes counterfeit goods
- Promoting illegal P2P, or other forms of file sharing

Site design, behavior and activity

This section addresses attributes of websites and apps that are not necessarily content-related but have an impact on user experience and business success due to design elements or deceptive or fraudulent behaviors.

Non-intentional Traffic and Deceptive Practices

Brilliant Diamonds will not work with Ad Networks and Partners that generate ad impressions via deceptive or fraudulent mechanisms. These Partners and their content must not:

- Generate traffic from machine-initiated activity, such as botnets, traffic farms, servers hosting facilities, data centers, virtual machines, emulators and anonymous proxies, and other sources of invalid traffic
- Acquire traffic through malicious or deceptive activity (toolbar installations, malware, adware)
- Obfuscate, alter, or misrepresent the originating source, domain or URL
- Artificially generate or inflate clicks with the intent of misleading the buyer
- Aggressively arbitrage or “daisy chain,” resulting in significant and abnormal loading times, rendering or other computer software/hardware abnormal consumption
- Intentionally circumvent inventory quality filters via geo fencing and hide the original geolocation of the user
- Generate impressions that circumvent explicit choices of the consumer (e.g., ad blocking)
- Run code that interferes with or disrupts the integrity or performance of the Brilliant Diamonds
- Change user preferences or browser settings, or that initiate downloads without clear user consent.

Malicious Site Design and Unfriendly Ad Formats

Brilliant Diamonds will not work with sites that have pages which are cluttered with ads, or which are deliberately designed to confuse users. This includes sites that have ad formats which disrupt the user experience.

Brilliant Diamonds will not work with sites that:

- Contain hidden, “stacked” ad units that generate multiple ad impressions
- Contain code which generates artificial bid requests, impressions and clicks or pre-rendering ads
- Manipulate Brilliant Diamonds trackers (cookies) in any way or form
- Automatically redirect the user to another page without the user’s prior consent
- Are designed to be intentionally confusing and misleading for users
- Gate content on mobile apps
- Display ads on the lockscreen of mobile devices that are not lockscreen specific apps
- Force downloads for content access
- Contain, distribute or promote adware, spyware, P2P application, malware, viruses, worms, Trojan horses or other harmful computer code