Brilliant Diamonds is the only diamond company that urges you to compare our prices. Virtually every seller of diamonds claims to be buying from the source... and most are. However, Brilliant Diamonds has a unique business model with its supplier that enables us to hand select our diamonds, then offer our clientele the highest quality diamonds, often at a better price than our competitors sell their average diamonds. If in the rare event you find a diamond elsewhere with an equivalent pedigree as the diamond you select on Brilliant Diamonds, call us and we will make every effort to beat that price.