You can tell the quality of a diamond’s cut (regardless of shape) if it scintillates with both fire and light. This scintillation is known as Brilliance, and at Brilliant Diamonds we consider brilliance the single most important aspect one must look for when purchasing a diamond.

While the majority of a diamond’s characteristics (clarity, carat weight and color) are determined by nature—only the diamond’s cut is determined by man. This room for error is precisely why the cut is so integral to the quality of a diamond.

When a diamond is cut for ultimate brilliance, light will reflect from one mirror-like facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire. It is this stunning beauty that makes a diamond unique.

At Brilliant Diamonds, we are more interested in the actual beauty of a diamond, rather than what the diamond might look like on paper. It is for this reason that all the diamonds sold at Brilliant Diamonds are of only the finest cut and the most stunning brilliance.