Brilliant Diamonds understands that shopping for a diamond, especially on the web, can feel like a blind experience. Which is precisely why we go to such lengths to provide you with a choice of only the very best diamonds possible. To achieve this level of service, we not only grade our diamonds by cut, clarity, color and carat, but also by what we consider to be the most important aspect of a diamond: its brilliance.

Brilliance is defined as “The intensity of the internal and external reflections of white light from the crown.” Or more simply, as what the eye often perceives as a sparkle that comes from light hitting a stone.

Until recently, industry standards have ignored brilliance in favor of grade, proportions, and symmetry as the parameters by which a diamond’s overall quality is determined. The measurement of brilliance has become much more crucial because brilliance is a more elusive characteristic and exists in a wider range of proportions. At Brilliant Diamonds we put brilliance first, in order to ensure the diamond you choose—in any grade or price range—will be the absolute best diamond available.